Through the partnership between Franklin Madison and CUSS, credit unions gain access to turnkey protection products that strengthen member relationships, generate non-interest income, and simplify insurance delivery.



CUSS partnered with Franklin Madison to give member credit unions access to proven protection programs that are designed to:
- Grow non-interest income
- Deepen member relationships
- Offer protection products without overloading staff
- Compete with large institutions and digital-first providers
This partnership allows credit unions to enhance value without building programs from scratch.
Franklin Madison is a trusted leader in member protection solutions, helping credit unions
strengthen relationships and drive non-interest income through turnkey insurance and
marketing programs. For over 55 years, Franklin Madison has partnered with
financial institutions to deliver accessible protection that enhances member
loyalty and deepens engagement.
Focused on financial wellness, Franklin Madison integrates seamless insurance
offerings—including Accidental Death & Dismemberment (AD&D) and supplemental
coverage—into the member experience. Their programs are designed to be effortless for
credit unions to launch and manage, combining digital enrollment, regulatory compliance,
and dedicated account support with measurable results.
By embedding protection directly into online banking and account journeys, Franklin
Madison helps credit unions offer meaningful benefits that extend their mission of member
care—while driving incremental revenue and increasing member engagement.
Access Exclusive CUSS Offer
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Strategic Discovery
Evaluate solution fit, architechture deisgn, and future partner capabilities.
Tailored Implementation
Deploy your solution in alignment with your institution’s strategy.

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